Content creation is a major component of any successful content marketing strategy, but continually producing new content can be expensive. The solution? Repurposing blog posts. Repurposing allows you to maximise the value of your content by reworking it for different channels so that you can reach more people without having to put in additional effort and time. Here is how you can give your blog posts new life and get them to do more for your business.
1. Reuse Blog Posts for Social Media
Transforming a blog post into social media material is likely to be one of the easiest forms of reuse. Social media platforms such as Facebook, Instagram, LinkedIn, and Twitter are all based on bite-sized, informative pieces of content. Break down your blog post into bite-sized portions, for example, takeaways or insight-led statistics, and reuse them as separate posts on each network.
For example, a blog factoid of yours can become a short, staccato tweet, whereas a good quote may be shared along with pictures on Instagram. With social media in your hand, you may broaden the audience base of the initial blog article and engage with your followers continuously through different social networking sites.
2. Prepare Email Newsletter Material
Email remains among the most powerful tools to keep your listeners engaged, and your blog entries can be sent as pre-existing content for your following email campaign.
List the main points of your entry and compose an engaging newsletter highlighting the most precious information. Utilise a hook topic line in order to entice people to read, and include a call-to-action leading to the full blog entry for further information. This tactic not only creates web traffic but also increases the value perceived in your e-mail messages.
3. Create an Infographic
Blog posts full of information or how-to articles are perfect for infographics.
Visual information is more likely to be seen and is re-shareable on all platforms, making it a good tool for increasing brand awareness and engagement.
Select the strongest points of your blog post and create a graphically rich infographic that encapsulates the facts in simple, bite-sized graphics. Infographics may be posted to your site, social media, or even deployed within your email marketing to separate your content offer. Utilise the skills and knowledge of King Kong to get started on your tailored strategy.
4. Make a Podcast or Video
Podcasts and videos are fast gaining popularity, and transforming a blog post into these formats can help reach more people. Blog posts with analysis or expert opinion can be the script or plan for a podcast show or video.
For example, you could transform a how-to piece into a tutorial video or tape a podcast that delves further into the topic.
This enables you to interact with viewers and listeners more than readers, ultimately opening your content up to a wider audience.
Repurpose to Get More Value from Your Content
Repurposing content is not just time-efficient; it’s also a strategy to maximise the visibility and impact of your work.
By repurposing blog posts into social media updates, email newsletters, infographics, and audio-visual content, you can reach more individuals and generate more value from your marketing efforts. Repurpose now so your content will work smarter, not harder.
